California DROP: One Request to Delete Your Data From Hundreds of Data Brokers

Updated November 7, 2026

California's Delete Request and Opt-out Platform, called DROP, is the first government tool that sends one deletion request to every registered data broker at once. It is free for California residents, and the first results are in.

How DROP works

1. Verify you live in California. Sign in through the state's identity check at privacy.ca.gov/drop.
2. Add your details. Name, address, email, phone and date of birth help brokers match your records. You can also add your phone's advertising ID.
3. Submit once. Your request goes to every registered data broker. There is no fee.
4. Brokers keep checking. Brokers must check DROP at least once every 45 days, delete matching data within 45 days, and tell their service providers to delete it too.

Key dates

What DROP does not do

• It only reaches registered data brokers, not every website with your information.
• Brokers can deny a request when a legal exemption applies, but they must report denials to the state.
• It does not cover your credit reports or other FCRA-regulated consumer reports. Those need disputes and freezes, explained in our FCRA guide.

Not in California?

No other state has a one-click tool yet. Connecticut passed a law in 2026 that calls for one by July 1, 2028. Until then, you can:

• Use the free Texas data broker registry to find brokers and their opt-out links, wherever you live.
• Send deletion requests under your state's privacy law, if it has one.
• Follow our step-by-step removal guide, or compare DIY and paid removal services.

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